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Straightforward to digest. Use basic language with uncomplicated sentences to improve readability (about 50 % of american citizens browse at a underneath sixth-quality looking at stage). Use visuals exactly where you can make the content far more comprehensible.
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Following analyzing their Site and on the web presence, we recognized several chances, like a Google My Company, Bing Nearby, and Yelp web page that was not nicely optimized, an absence of insightful material on their own Internet site, and Practically no modern testimonials.
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Consumer-welcoming, making it obtainable for novices although still impressive enough for seasoned marketers
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